It all started with one book written by co-founder and CEO, Jelani Memory. As a black father with a blended family, racism was an inevitable topic of conversation. He wanted to find a way to talk to his kids about racism in an honest way that would connect with them. That’s how A Kids Book About Racism came to be. He thought he’d only print one copy, but it turns out, this was a conversation many parents were struggling to have with their kids. That one book turned into several thousand. It was not long before he realized that there were a lot more difficult conversations that needed books. Thus, we developed an entire collection books for parents. For example, we have A Kids Book about divorce, COVID 19, and other social constructs.
The first thing you’ll notice about our books is that they’re different. We wanted to create books that treated kids like they were smart and spoke to them straightforwardly and honestly. Our books emphasize color, layout, and type to help kids apply the stories to their lives instead of only thinking of the characters in the book. Our books are twice as long as most children books, enabling a deeper dive on each subject. Our books are honest and don’t shy away from the most difficult aspects of each topic.